Yahoo kicks off mobile ad test in UK (Digit Magazine)
Yahoo ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the US and UK. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms.

October 5, 2006 @ 9:06 AM · Filed under Uncategorized
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Yahoo’s Sponsored Search Now Available on Mobile Web (dmnews.com)
Yahoo’s sponsored search results will now be available on the company’s Mobile Web service in the United States and Britain. Yahoo’s Web search results on Mobile Web services will include sponsored search results from a select group of advertisers.

October 5, 2006 @ 9:06 AM · Filed under Uncategorized
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Yahoo! brings sponsored search ads to mobiles (Computer Weekly)
Yahoo! has announced the beta launch of sponsored search results on the company’s Mobile Web service in the US and UK.

October 5, 2006 @ 9:06 AM · Filed under Uncategorized
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