Viacom and Yahoo Sign Exclusive Search-Ad Deal (SeekingAlpha via Yahoo! Finance)
Viacom and Yahoo Sign Exclusive Search-Ad Deal (SeekingAlpha via Yahoo! Finance)
Yahoo has signed a multiyear deal to be Viacom’s exclusive provider of sponsored search and contextual ads. The ads will be powered by Panama, Yahoo’s new search-ad technology. The deal is considered a significant win for Yahoo, as it prevents rival Google from advertising on at least 33 of Viacom’s popular online entertainment sites, including [… ]