Yahoo! squares up to Google in paid-search game - AAA - Technology
Yahoo! squares up to Google in paid-search game - AAA - Technology
YAHOO!’s bid to claw back market share from Google the undisputed leader in the $250 million paid-search market started this week with the launch of its new search engine marketing tool which observers say will finally put it on a level footing with its rival. The new system codenamed Panama changes the way Yahoo! ranks paid-for search results on its pages.