Yahoo takes on Google on adverts (BBC News)
Yahoo strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.

September 5, 2007 @ 9:15 AM · Filed under Uncategorized
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Yahoo buying San Jose online marketing company BlueLithium (San Jose Mercury News)
Yahoo announced Tuesday that it is buying BlueLithium, a digital marketing company with a fast-growing online advertising network, for $300 million in cash.

September 5, 2007 @ 9:13 AM · Filed under Uncategorized
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Yahoo buys into direct response advertising - VNUNet.com
Yahoo buys into direct response advertisingVNUNet.com, UK - 13 minutes agoThe deal follows five months after Yahoo’s $680m acquisition of RightMedia. The move at the time was seen as a response to the $3.1bn purchace of …

September 5, 2007 @ 9:12 AM · Filed under Uncategorized
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